Are you a brick and mortar retail business owner and your business is still not online? Or maybe you got a Facebook account, or even a fan page, and still don’t have any interest from Facebook or Instagram users about your product or brand?
If YES, I can see where you’re making the first mistake and you are missing on a big chunk of revenue from online prospects. It’s time to fix that and help you win some customers with social media in retail.
Seriously, you may need to read this trough.
Getting your retail brand present on social media is as simple as it can get. Create a business profile or account, add your logo and branding, list the services or products … and that’s it!
But don’t mind the simplicity, being able to influence prospects and turn them into customers is a whole different game and requires a set of skill that we`ll point out and help you learn them through this article.
And don’t worry, mastering the social media skillset that you can apply into retail will be beneficial for your business. Unless, you are not interested into targeting paying customers that are looking for products like yours…
Yeah, I didn’t think so.
Let’s do it.
Attract Customers for Retail trough Facebook and Social Media like a PRO
It’s time for some practical advice and pro tips that will help you get your social media game on a higher level.
Using Analytics and Data for Smart Targeting
Don’t just throw posts and information on your social media channels. Working in the retail industry should probably teach you that timing and targeting is key point in running a successful retail (even online retail) business nowadays.
Like you are targeting sales by specific dates or shelve location in your local store, you should and can target social media posts and campaign as well.
There are various tools provided by the platforms that will tell you when your target customers are most active and online on the social media platform, thus you should run your campaign in that period in order to max the exposure of your marketing goals.
Branding is everything
Don’t forget to brand your social media channels with your logo and cover images – but the fun doesn’t stop there! When posting various updates, promotions or even sharing useful information for your customers, always make sure to add an image and brand those images as well.
It’s important that customers will have a visual image in their head when thinking about your product, company or even competition that has similar products.
Keep it Funny
Are you a fan of those corporate updates and promotions that are all about the product? Maybe, if you are from the 60’s. Nowadays, it’s all about the story and people’s feelings.
Especially in the online retailing, where you have at least 10-20 direct competitors present on the social media platforms – you must use stories and puns to make it fun for the viewers and stand out!
Relate with the customers
Make sure your brand and story can be relatable with your consumer. Don’t make everything about your products and retail store – make sure people can relate with your story and connect on a deeper level with your customers.
This is the small gap that turns first-time online buyers and lifetime buyers, or even shop fanatics that will do the marketing for you.
Social Proof is Important for Retailers
I can’t stress enough why having great customer service and great connection with your satisfied customers is very important for your retail business. Yes, this may go a bit off the topic on social media for retail, but social media platforms are great to showcase and get instant feedback from the costumers.
That will bring you instant social proof!
Starting from making a selfie with a product, trough publically sharing their successful story with your brand or even how your brand help them to find solution to a certain problem.
Social proof is one of the key components that is constantly used as a conversion booster or in the decision making process when a prospect decides to become a customer.
You can get people that already purchased from your online retails store to post their experience or photo via comment, hashtag or one of the various tools for making contests.
That brings us to our next point.
Social Media Contests for Retailers
Get your fans to engage! You probably know one of the most standard ways to do this.
For example, make a giveaway or gift one of your most popular products on social media. Get your fans to engage and to bring you even more fans!
Ask your followers to like, share and comment on a post and then use some of the various tools that will randomly pick a winner.
You can also ask your followers to share a certain post on their wall, with their friends and then pick the most liked share from your post.
Either way, you get the picture and how this will create a social buzz for your online retail business and boost your sales. However, make sure you don’t overdo it because this may devalue your products in the eyes of the customers and they`ll basically just wait for contests and giveaways instead of paying for the product directly.
Ready to get your social media strategy better for your retail business?
Overall, the social media platforms are very beneficial for your ecommerce or retail shop. Working with the tactics and tips we shared above, you can definitely feel the increase in sales and revenue.
And the idea is not to get temporary benefits, yet by engaging with your customers and making a connection, social media is an investment that will get you customers that are going to buy from you a lot more often and by that to increase the average order value.
Let us know how social media is working for your retail business in the comments section below!
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