Are you struggling with acquiring visitors for your online retail store? Not sure how to bring traffic and convert that traffic into paying customers for your ecommerce business?
Say no more.
Working with entrepreneurs from the retail industry allowed us to gather data and analyze the best methods for bringing traffic to online retail stores and to understand how to attract customers to your retailing store as well.
Lucky for you, today, we are sharing that knowledge and we are eager to help you understand the process that will help you get visitors and turn them into paying customers for your shop.
There are various ways that will help your ecommerce store to encourage visitors to purchase from your shop, but first you have to understand how the process works.
Research says that these are the biggest challenges retailers are facing today:
- 63% are struggling to bring traffic or leads.
- 40% can’t justify the ROI of marketing activities.
- 28% can’t secure the budget for campaigns.
- 21% have issue with finding the best targeting practice and finding the perfect audience.
- 19% don’t have a trained workforce to complete all the tasks needed for the process.
- 7% think this is too complicated and decided to focus on different platforms.
Today, we are going to focus on solving these issues and guide you through the process that will help you to overcome all these challenges, and get you started ahead of your competition.
Let’s go step-by-step.
Create Google AdWords account and Invest in PPC
This is one of the most common ways that will also require a higher budget, however, it will also promise you the best results and find the most potential customers for your retail store.
Basically, Google AdWords will get you set up to start advertising campaigns all over the google ad network and show your ad for various keywords or show the ad for niche related websites, and if interested – you can even show video ads on the YouTube network.
Google Ads is a Pay per Click type of ad network where you basically pay for anyone that will click the ad and visit your websites, where you should have a funnel optimized to get that traffic and convert it into paying customers.
With this account, you can have at disposal in-depth analytics and constantly track the performance on your campaigns, and learn what works or what doesn’t.
Having a strong content marketing strategy and blog that shares some incredible solutions to your customer’s problems is definitely a one way to go. Publishing premium articles and information can set you as a leader in your retail niche and you will get mentioned by other influencers and websites that will share your retail store.
Content strategy doesn’t only include only your personal retail store blog, but you can also pay for sponsored content on websites that your customers visit constantly and have influence on them. Or, if the content is very high quality, you can even be asked to be a guest poster on those influence niche websites and promote your retail business while sharing knowledge or experience.
Search Engine Optimization or Inbound Traffic
Ok, inbound traffic is all traffic that is directed to your website, and SEO is something that you should know by far if your business is online. Yet, if you are not familiar with it, SEO is a method of optimizing your website and content (articles, products, landing pages..) to be shown on the SERPs (search engine result pages) when a certain keyword is searched.
Now the science is behind mastering the SE optimization and ranking your website on the 1st, 2nd or 3rd place of the Google Results page.
Example, you are a retail store that sell bikes and want to attract customers to your store. The SEO method will allow your website to rank for the keyword buy bike NYC and your online store link will be shown on the 1st slot. That’s the idea in a nutshell. SEO is a complicated process and you should either take a high end course about it or hire an seo expert. Once is set up, you may end up attracting thousands of potential customers to your retail shop.
Referral Program of Affiliate Marketing
This is an easy and painless process. Basically, you will provide % of the price when someone will refer your retail store to their friends or followers.
Setting the software that will validate and vet the affiliates may be pricey upfront, but once set, you will gain access to hundreds of website owners or influencers that will be happy to promote your shop or service and help you to attract customers – yet, in return you will give tem % of the income for referring you customers.
The higher the % and earnings for the affiliates = the interest to refer your products. Many people, affiliates, earn for living doing this type of marketing.
Email Marketing and Automation
This is already in your 101 marketing kit. Almost for every business, let alone retail stores, you must build a list of customers and prospects that you can re-engage and promote to at any point. Don’t make the common mistake on focusing and pleasing only new customers, and forget the old ones.
An email list will help you attract new customers by offering your traffic something free to sign up or even a shop-wide discount code in return for their email. Once they are in your email list, you can set up an automation process that will automatically re-engage and offer visitors or customers to check your retail store and make a purchase.
We hope that you will take our word, decide about creating a budget and pursuing one of these methods – or more – and step up your traffic acquisition game. Did we answer all your questions related to attracting customers to your ecommerce retailing store?
Please share your thoughts and concerns about any of our proven methods, and let’s see how we can help you and your retail business to boost the revenue from online customers.
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Are you struggling with acquiring visitors for your online retail store? Not sure how to bring traffic and convert that traffic into paying customers for your ecommerce business? Say no more. Working with entrepreneurs from the retail industry allowed us to gather data and analyze the best methods for bringing traffic to online retail stores