E-commerce, or online retail, is flourishing and constantly growing every year! Overall, online sales are currently taking around 19% of the total retailing market cap.
You know what this means? It’s the perfect time to start your own ecommerce website.
Today, we are going to talk about getting you started and helping you to create own retailing ecommerce website in few easy steps.
Seriously, getting online and setting up an ecommerce shop is made very simple and easy – thanks to technology innovations in the segment of ecommerce website builders.
It’s even possible to create a shop without coding or knowing any tech!
In the era of affordable ecommerce platforms, all you need to do is focus on product research, doing what you love and a bit of marketing. That’s the secret recipe!
Let’s get this started.
Ecommerce Website Builder
To get started with online retailing, you need to find a good ecommerce builder that will serve you as a front store for your products.
There are so many shop builders on the market – and basically, not having a huge budget for a solution, is still not an excuse, because most of them will have a free option or free trial that’s enough for you to create your retail ecommerce shop.
We recommend the following ecommerce web builders:
- Shopify, starting at 30 USD per month
- WIX, completely free with a premium option
- BigCommerce, a premium solution for advanced retailers
- SquareSpace, a less retail friendly option
- Weebly, a popular tool that offers a lot of features for free
What’s the best ecommerce Subscription for your Retail Website
When you find the best ecommerce website builder for your own retailing business, it’s time to select their best suiting plan.
All ecommerce platforms have different offer and limitations that come with each plan, there for you should carefully plan out your goals and what you are going to use from their features in order to prevent overpaying for the subscription plans.
The number of products is one of the usual limitations that website builders use to get you to upgrade to a different plan. Most common practice is to provide a free or low price plan for 1-5 products, the next levels are getting you up to 50 or 100 products where price may go up to 299$ per month.
Shopify will usually get you what you need for 30$ per month, where they don’t have product based limitation, but if you want to add extensions or custom coding inside the website, the price can go up (monthly) to 299$ for Shopify Plus or different monthly payments for adding new extensions to the mix.
Upgrading your account on each of the listed shop builders will help you get more integrations, analytics, email marketing, abandoned cart recovery, sales tracking and much more – but if you reach the point of needing this and be profitable, you won’t mind to have your account upgraded.
Branding and Domain Name
Before starting anything, you should by default, pick a name for your shop or brand – and purchase a domain name where visitors can visit you. Some of the shop builders can provide you with a free domain extension, but this is not memorable option for your clients and you should find a unique domain for the business.
Generally, any domain extension is good, but the most memorable and used is the .com extension. Domains can be bought from companies like GoDaddy, Namecheap or from the hosting providers directly.
Theme for your Own retailing ecommerce website
Regardless of the shop builder you will choose, it’s main purpose it’s the backend they are offering, however, each of these shop builders will have a library of themes and templates that will define the layout and structure.
For picking the perfect theme, you should definitely do a bit of research about what type of layouts have the best conversion rate in your preferred niche.
Conversion rate is the percentage of website visitors that will make some conversion on the website, in this case, conversion is the purchase of a product. There for, ecommerce themes with high conversion rate and built with the conversion rate optimization tactics are way more preferred.
Ecommerce websites shouldn’t just be aesthetic, but it should be providing easy flow and good experience for each website shopper.
Customizing and Listing Your Products online
Now that all the ‘hard’ parts of the ecommerce website are setup, it’s time to get our products listed and get ready for sales.
Whatever shop builder you are using, almost each of them will let you fully customize your product pages and all the important pages of your ecommerce website. The main components of a good product page consist the product name, product price, category, weight info for shipping, shipping information and price, product images and short description. A nice addition to the product page is adding a SKU number and stock availability.
A popular tactic is to add a timer when the discount price will disappear in order to create scarcity for potential customers to stop thinking about the shopping process and get a decision faster, since the timer will bring the old price back or the product will go out of stock.
Setup Payment Methods and Checkout
Voila, this is probably the most important part of your newly created retailing ecommerce website, the method that people can use to pay you for those product.
Currently, the most popular payment processors available for ecommerce are:
- Shopify Pay
- Apple Pay
People usually go with the most trusted ones, PayPal since it’s huge user-base and community that trust their process – and Stripe is the most popular credit/debit card processor on the market due it’s secured tools.
Overall, if a website is protected with SSL certificate, its payment processors will be protected as well.
Once that is done, setup the shipping prices and the Checkout flow. People shouldn’t get stuck on filling a lot of information on the checkout – just ask for information that is really needed for them to finish the purchase.
If you are shipping physical products, make sure the checkout is with multi-steps so it doesn’t look overwhelming to people.
Alright, now you have all the basic knowledge to create your own retailing ecommerce website and start selling products online for profit. What do you think – are you ready to get started today?
Let us know if you need more information, in the comment section below.
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