The ability to spot the products that will create a buzz and become bestsellers is a skill you must have if you are looking to succeed in the ecommerce business.
The biggest fear of retail entrepreneurs is finding a product or service to sell online and to watch their investment sink in, while having no return of investments from those particular products.
Today, we are going to help you develop that skill and ability to find the top profitable products to sell online and make huge profits. You are not alone! The truth is, even when we were starting to dive in the modern ecommerce, we constantly invested in the wrong products – yet the good thing is that you learn a lot from every mistake.
There are just so many tools on the market today, which can help you identify the bestseller products or just simply help you to analyze the growth curve and sales growth for each product sold online.
Where to look for high-profit products that you want to sell online?
Selling products on online marketplaces will give you the upper hand in online retail. Working with Amazon, eBay and AliExpress has taught us how to use their product data and benchmark the success from top tier products sold on these marketplaces online.
Head over their search bars and start typing some keywords, you will notice that their search bars will give you product suggestions and you should use these suggestions to learn the way this works.
Like Google search, eBay’s search bar will give you back keyword recommendations that you should optimize and use in order to find products that many people are searching for. Their algorithm is based on frequent usage of the search bar – so rest assured that if its in the search suggestions, it’s something that thousands of people have searched it.
On a side note, the eBay recommended section will also push to promote the top searched categories as well!
This means that you can use this data and analyze the product suggestion in order to have some sort of statistical report so you`ll know what kind of products and product categories you should include in your own product listings.
The Amazon Bestsellers
Aside of the ebay recommendations search bar, Amazon can reveal a lot of hidden gems and popular product that are considered like ‘rising stars’ and that you can start implementing them in your store.
It’s a public secret that Amazon is among the very first retailers that started gathering data from their customer behavior and shopping experience since day 1 and that has been crucial in their success.
The Amazon Bestsellers is the place where you can find best profitable products that you can sell online, and it’s updated each hour with new and fresh trending product.
The Terapeak Product Research
This underrated tool for finding profitable products is one of the most underrated on the market – and seems like successful retailers intend to keep it as a secret.
Trough swift category search, you can find out the most profitable product niches for online sales on eBay or Amazon. The tool will give you back trend percentages and success rates by analyzing other merchants in the desired category or niche.
The main points from this tool are:
- Selltrough Rate
- Keyword Searches (ebay and amazon)
- Best-seller products (filtered via sell-through rate, average price and average order value.)
Tools and Software for Finding Profitable Products Online
The Keyword Planner
This is one of the most popular tools used in SEO in general, however, if you go the extra mile with creativity, you can definitely optimize and use this tool for finding profitable products.
The tool is designed for marketers and SEO professionals to analyze keywords and see how many people are interested in those particular keywords so they can plan their campaigns for paid marketing. However, you can use this tool to cross check the interest by testing keywords and interest from the previous tools we mentioned.
Watchcount(.)com is a tool, similar to keyword planner, where you can add various keywords and find out if they are popular or not on eBay.com
Even this tool is specifically made for eBay, you can test and see if the interest is high there, it will logically be high on other markets and marketplaces – meaning, you can sell that product online for profit.
Following the Trends
Another tool that can determine if you found a top profitable product or not, is Google Trends.
Made by Google, it has a ton of historical data for almost all keywords and it will help you determine if a product (keyword in this case) Is searched and popular constantly, during certain periods and seasons, or it’s having a declined growth line.
The facts are that trends are not ongoing on long-term periods, and this toolset can help you find and analyze the historical growth of a certain product or keyword, and form a decision based on that.
In the end, even if you use all the tools and software to help you find top profitable products to sell online, you may end up with a bad choice due bunch of different factors. These tools can help you determine what the best on the market is right now, but nothing is certain for the future.
After all, the profit is determined by a lot of factors that influence the price, as well as the popularity of a product can be determined if it’s really solving your customer problems or it’s something fun and viral in the moment – and if that is the case, well that won’t play off nice on the long term of the product life.
What do you think about today’s online retail market? How are you looking for the best products for online sales? Feel free to start a discussion and share your thoughts in the comments below.
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